A leading commercial laundry equipment supplier wanted to showcase their full suite of services and solutions. We were engaged for a full site redesign that looked modern and would also serve to nurture their B2B relationships.
We created a new sitemap that would help buyers understand the services and products that Laundrylux offered. We added a resources section to house all relevant content that would help cultivate leads. Current customers looking for technical help were separated from the main navigation.
We focused on creating modular templates and a component-based design system to minimize development workload and create variety while still being reusable.
We wanted the new site to feel clean and bright like fresh laundry; modern and sophisticated like Laundrylux’s products. Although the business is centered around products, we wanted it to be approachable and human centered. We realized we could not depend on stock photography for the buyer personas and suggested using custom illustrations instead.
A completely redesigned digital experience that provided the educational content and set up the Laundrylux team for success in their B2B sales. The modern design system and comprehensive site reflected the current values and goals of Laundrylux.
